Search Engine Optimisation
What is Search Engine Optimisation?
Search engine optimisation (SEO) is the process of improving your website’s visibility in the search engine results pages. SEO follows principles such as auditing your website’s underlying code, architecture, visible content and social media profiles. These elements are optimised to ensure that your website is displayed more prominently in the organic search result pages of search engines.
Our SEO services help drive a higher level of qualified traffic to your site, ready to convert into customers as well as improve awareness of your brand.
SEO is not just for search engines
The end goal of search engine optimisation is to drive qualified buyers to your website. We focus on the customer and their search behaviour, rather than just rankings.
Although some elements of search engine optimisation are quite technical and involve digging around in the code of your website to make it more understandable for search engines, SEO is also about improving the experience for visitors to your website.
At iProspect we believe that good website usability and search engine optimisation go hand in hand. Google continually refines their algorithm to provide searchers with the best possible results so we work to make sure that visitors to your site can quickly and easily find what they are looking for.
Happy website visitors mean happy search engines and more customers for you!
Search engine optimisation is not done in isolation
We offer a synergistic approach to search engine optimisation in the increasingly complex online space. We integrate PPC and SEO campaigns to ensure maximum visibility for your business in the search engines. This integrated approach allows us to focus on the the most valuable keywords, increasing the return on your investment.
Read on - Our approach to Search Engine Optimisation.